How our plumbing pay-per-lead model works
Before we send you a single enquiry, we agree the brief in writing: job types you'll accept, postcodes you cover, minimum job value, and hours you can respond. Every lead is telephone-verified against that brief; if it fails any of the four criteria, you're not invoiced. You only pay for enquiries you would have said yes to on the phone yourself.
- Written brief agreed before the first lead — no scope drift
- Every lead phone-verified against the brief
- Exclusive to you inside your postcode area — never resold
- Real-time delivery by SMS + email + optional CRM webhook
How pay-per-lead pricing compares to Google Ads
A plumber running their own Google Ads typically pays £8–£22 for an unqualified emergency call. Our pay-per-lead price for an equivalent verified job sits at roughly 2–3× that — because we've absorbed the ad-spend risk, the account management, and the call verification. For plumbing firms that value predictability over price, it works out cheaper per booked job.
Why exclusivity matters more than lead count
Directory-style lead sellers (Bark, Checkatrade Leads, MyBuilder) sell the same enquiry to 3–6 plumbers. The homeowner is fielding six phone calls in ten minutes and picking whichever engineer sounds fastest. We send every enquiry to one plumbing firm — you — so the conversation is a booking call, not a bidding auction.
Frequently asked questions
How much does a plumbing lead cost on pay-per-lead?
It depends on job type and postcode. Emergency call-outs typically £25–£55 each; boiler installation and bathroom refit enquiries £75–£180. All prices agreed in writing before the first lead ships.
What happens if a lead turns out to be a bad fit?
If the enquiry doesn't match the written brief — wrong postcode, wrong job type, under minimum job value, or not contactable within our verification window — you're not invoiced.
Is there a minimum monthly volume?
No monthly minimum. Most plumbing firms start at 10–20 leads per month and scale up once they've hit a comfortable close rate.
How exclusive is 'exclusive'?
One lead, one plumbing firm, one postcode area. The homeowner is never given a second engineer as a backup on the same enquiry.
How is a lead delivered?
By SMS and email in real time — usually within 90 seconds of the verification call ending. If you use Jobber, ServiceM8, or another CRM, we push the lead straight in.
When this isn't the right service for you
Pay-per-lead isn't the right fit for plumbers who can't answer inbound enquiries within 15 minutes during working hours — the enquiries convert on speed, and we won't sign a firm on if we can see the response times will drop the close rate below 30%.
