The four plumbing email campaigns we always run
One: an annual boiler-service reminder that goes to every install customer 11 months after the job. Two: a quote follow-up sequence that hits every unwon quote at day 2, day 7, and day 30. Three: a review request that goes 3 days after every job. Four: a seasonal campaign for winter freeze-protection and summer bathroom-refit timing.
- Annual boiler service reminders (highest revenue per email)
- Unwon-quote nurture sequence — recover 8–14% of lost quotes
- Post-job review request — protects Google Business Profile ranking
- Seasonal push: freeze in November, refits in February
What a plumbing email list is worth
A UK plumbing firm with 1,500 past customers on file typically produces £2,800–£5,400 in booked jobs from a single boiler-service reminder blast, and 6–12 booked bathroom refits per year from the seasonal campaign. Assuming a £45 SMTP subscription, that's the highest-margin marketing channel on your P&L.
Why plumbers rarely run email themselves
The blocker is never the writing — it's the CRM hygiene. Past customer records live half in Xero, half in a WhatsApp group, half in a paper diary. Our first month is spent consolidating those sources into a single list, tagged by job type and date, before any campaign goes live.
Frequently asked questions
Which email tool do you set up?
For most UK plumbing firms we use ActiveCampaign or Klaviyo. Both integrate with Jobber and ServiceM8, and both handle the automations we build without needing a developer.
Do you write the emails or do I?
We write the initial four campaigns using your voice from an intake call. After that, you can approve one-off broadcasts we draft, or take over the writing yourself — the templates stay yours.
How often should a plumber email their list?
Twice a month is the sweet spot: one useful (seasonal tip, service reminder) and one commercial (offer, quote follow-up). Weekly emails erode plumbing list engagement fast.
Is this GDPR-safe?
Yes — we only email past customers under legitimate interest, with a clear unsubscribe on every send, and we help you document the lawful basis in your privacy notice.
How long before email campaigns produce booked jobs?
The first review-request and unwon-quote campaigns produce booked jobs inside 14 days of launch. Annual boiler-service reminders take a full quarter to hit the send window for most customers.
When this isn't the right service for you
Email campaigns aren't the right fit for plumbing firms with fewer than 300 past customers on file, or firms whose CRM data is so fragmented that consolidation would take more than a month — the return on the setup doesn't pay back inside 12 months.