Who our outbound team actually rings
Curated UK B2B lists: regional builders £2m–£20m turnover, letting agents with 200+ managed units, care-home groups, primary schools, and multi-site retail. Every list is verified against Companies House before the first dial, so we're not paying you for calls to closed companies.
- Builders £2m–£20m turnover (subcontract plumbing packages)
- Letting and estate agents with 200+ managed properties
- Multi-site operators: care homes, schools, small hotel chains
- Facilities management firms outsourcing reactive plumbing
What a booked meeting looks like
The deliverable is a 20-minute discovery call in your diary with a named decision-maker who has confirmed their plumbing spend, their current supplier arrangement, and a real reason to consider changing. Meetings that fall short of that brief don't count against the invoice — same principle as pay-per-lead.
Why cold email alone doesn't work for plumbing B2B
Inbox-only outreach converts at 0.4–0.9% for trade services. Combining a warm email with a phone follow-up lifts response into the 3–6% range — because a facilities manager who ignored your email will still take a 90-second phone call from someone who's read their portfolio.
Frequently asked questions
How many booked meetings should I expect per month?
For a full-time caller, 8–14 qualified meetings per month is a healthy range once the account is 90 days in and the messaging is tuned.
Do I need to hire the caller?
No — the caller sits with us, is trained on plumbing terminology, and uses your call-recording setup. You get the meeting, we handle the payroll.
What's the sales cycle for commercial plumbing?
Framework agreements take 3–7 months from first meeting to signed contract. Individual project subcontracts turn faster — often 3–8 weeks.
How is call quality controlled?
Every call is recorded and 10% are reviewed weekly. Callers who drop below our quality score are re-trained or moved off the account.
Can outbound work for domestic plumbing?
No — B2C cold calling is regulated under PECR and delivers poor ROI for domestic plumbing. Outbound is a B2B channel only.
When this isn't the right service for you
Outbound isn't the right fit for plumbing firms without the engineer capacity to service a 30–100 property portfolio, or firms whose accounts function can't handle 30-day invoicing terms — commercial buyers won't pay on completion.
