What makes pay-per-lead in London different
London's plumbing demand is shaped by two facts a national campaign never handles well: enormous variation in job value between an EC1 concierge block and an outer-borough two-bed, and postcode-level competition intensity that runs 5–8x higher in inner boroughs than in the M25 fringe. Campaigns that budget by borough (not by 'London') and separate emergency-intent from planned-work landing pages are the ones that book jobs at commercial CPLs.
London housing stock: Victorian and Edwardian terraces, converted period flats, plus a large new-build apartment stock across the docklands and inner boroughs.
Postcode coverage: EC, WC, N, NW, E, SE, SW, W, BR, CR, DA, EN, HA, IG, KT, RM, SM, TW, UB, WD. Population 8,799,800 (Greater London, ONS 2021).
How pay-per-lead works for plumbing firms
Pay-per-lead removes the two biggest risks of paid marketing for a plumbing firm — the monthly retainer and the ad-spend gamble — by shifting the cost from 'clicks' to 'qualified enquiries that meet a written brief you approve first'.
How our plumbing pay-per-lead model works
Before we send you a single enquiry, we agree the brief in writing: job types you'll accept, postcodes you cover, minimum job value, and hours you can respond. Every lead is telephone-verified against that brief; if it fails any of the four criteria, you're not invoiced. You only pay for enquiries you would have said yes to on the phone yourself.
- Written brief agreed before the first lead — no scope drift
- Every lead phone-verified against the brief
- Exclusive to you inside your postcode area — never resold
- Real-time delivery by SMS + email + optional CRM webhook
How pay-per-lead pricing compares to Google Ads
A plumber running their own Google Ads typically pays £8–£22 for an unqualified emergency call. Our pay-per-lead price for an equivalent verified job sits at roughly 2–3× that — because we've absorbed the ad-spend risk, the account management, and the call verification. For plumbing firms that value predictability over price, it works out cheaper per booked job.
Areas we cover in London
Pay-per-lead in London — frequently asked
How much does a plumbing lead cost on pay-per-lead in London?
It depends on job type and postcode. Emergency call-outs typically £25–£55 each; boiler installation and bathroom refit enquiries £75–£180. All prices agreed in writing before the first lead ships.
What happens if a lead turns out to be a bad fit in London?
If the enquiry doesn't match the written brief — wrong postcode, wrong job type, under minimum job value, or not contactable within our verification window — you're not invoiced.
Is there a minimum monthly volume in London?
No monthly minimum. Most plumbing firms start at 10–20 leads per month and scale up once they've hit a comfortable close rate.
Which London postcodes do you cover?
All 20 London postcode areas from EC and WC through outer BR, CR, DA, EN, HA, IG, KT, RM, SM, TW, UB, and WD. Campaigns are usually structured by borough or postcode cluster rather than 'London' as a single market.
How competitive is Google Ads for London plumbing?
Emergency-intent CPCs in inner London postcodes commonly run £8–£18, versus £3–£7 in outer boroughs. Splitting inner and outer campaigns and using call-only ads for emergency-intent are the fastest wins.
When pay-per-lead isn't right for you
Pay-per-lead isn't the right fit for plumbers who can't answer inbound enquiries within 15 minutes during working hours — the enquiries convert on speed, and we won't sign a firm on if we can see the response times will drop the close rate below 30%.